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Online strategy
Plan your presence and campaigns

In engaging in an analysis of your business from the outset of cooperation, DUPLO NUCLEO aims to better understand the areas where a web presence can be most valuable to your operation. Your key messages are set against an audience profile, from which marketing tactics are developed within a planned web framework.
To best understand how technology can work for you, DUPLO NUCLEO believes that every project should be based on a solid, measurable goal based on specific priorities. In practice this means that each approach is tailor made for individual clients.

Creative Services
Build your brand presence online

DUPLO NUCLEO is a full service internet solution provider, whatever your business needs to establish its web presence can provided by DUPLO NUCLEO or its selected list of professional contractors. Throughout the process, our account team has full knowledge of the project, building a team of experts to deliver the highest quality and most appropriate work in the areas of:

  • Web design
  • Content creation
  • Applied graphics, original illustrations and animations
  • Flash design – multimedia presentations, advertising banners, interactive product showroom and interactive multimedia applications
  • Sound effects and design
  • Video production and editing
  • Art direction
  • Photography
  • Writing, editorial and translation services

Web Applications
Internet based access to programs, products and services

The use of web applications in business has opened up new possibilities for efficient work methods. Web applications stay on the internet, there is no need for installing programs or upgrading individual computers. Real-time, remote access to webmail, online retail sales, auctions, wikis, discussion boards, weblogs, interactive games and many other functions are possible without full implementation on your computers or servers. Simply pay a monthly or yearly fee for usage and begin to work in a better way.
Web applications offer clients a more affordable, more stable alternative to individually developed software packages, while still allowing for customization, automated processes, and integration with other applications and/or databases.

Internet Marketing and Brand Building
Online campaigns that work

The shift to online advertising and brand presentation is not a trend, it’s a fact. Increasingly, companies are realizing that the internet is a place where real connections with consumers can be made, where the consumer feels empowered and in control, and where they can explore at their own pace. Companies are also empowered, they are not limited by time or space, and they can describe their products and services beyond the scope of traditional media.
Driving potential customers to and keeping them on your website shapes DUPLO NUCLEO’s online strategies. Considering the many forms of online marketing or advertising, search engine optimization, email campaigns or affiliate programs, DUPLO NUCLEO will asses your marketing needs and provide a clear plan that includes metrics and reporting to gauge its success.
Once the most fitting strategy is approved, DUPLO NUCLEO can manage all the technical details for implementation of online marketing. From setting up an advertising schedule to copywriting and providing materials that will work on chosen sites and browsers, DUPLO NUCLEO will provide a harmonized online advertising campaign for your business.

Search Engine Optimization (SEO) and Reporting
Get your site found on the internet

The science behind how websites are ranked in search engines derives from constantly changing search logic algorithms. Making sure that your website surfaces near or at the top requires monitoring and adjustment in a process known as Search Engine Optimization (SEO). Through monthly tracking, embedded coding and search engine resubmissions, DUPLO NUCLEO can provide the tools your website needs to be found on a constantly expanding world wide web.
The process of Search Engine Optimization includes:

  • Key word and search phrase (KWSP) analysis
  • Web positioning analysis
  • KWSP adjustment

Detailed reports provided on a regular basis include:

  • SEO coding report
  • Web positioning report
  • Web traffic reporting on total visits and source linking

Newsletter marketing
Quality interaction

Through usage of regular newsletters to subscribers, businesses keep in close contact with existing or potential customers, provide valuable information to subscribers and maintain branded presence with a select audience. Each newsletter can be customized to meet a specific business target, while at the same time providing an added benefit to the message’s receiver. Costs associated with sending newsletters are fractions of the cost of printed or broadcast materials and include the possibility of rich, up-to-date content that can be tracked and analyzed for readership and click-through rates, thus allowing for almost immediate knowledge on return on investment.

Hosting Services
Make your presence fast and secure

Many performance differences of websites can be attributed to hosting capabilities. DUPLO NUCLEO understands these differences and provides expert consultation and service to ensure that your online presence is fast, secure and tailored for the needs of the most demanding small and medium businesses.

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